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Who We Are ?
WovenCraftsCo is an online boutique, established in 2019 in Washington and operates between US and Morocco.
We design unique textile crafts in our Seattle studio and then hand weave them using traditional ancient technique at our weaving workshop in Morocco. By blending our modern lifestyle with these ancient techniques, we were able to achieve a combination of smart design, premium quality, and true international style.
Our success is attributed to our exclusive partnership with our master Moroccan weavers in the Atlas mountain of Morocco. This collaboration was made possible through our Moroccan cooperative association "IHSSAN" founded back in 2017.
Our journey began in Morocco as a small cooperative business, and then evolved into a worldwide online shop based in the US and features our exclusive designs and the most iconic collection of home textiles.
At first, the Women's Cooperative of Textiles "IHSSAN" in Oued zem, was established to facilitate the collaboration between traditional Moroccan weavers. Local female who love to hand weave were invited to work closely together, sharing techniques, knowledge, experiences and make some extra income to help their families. These collectives have the potential to keep the traditions of weaving and other crafts alive.
Later, Oumaima Azami, one of the members of this cooperative and founder of WovencraftsCo had the opportunity to showcase and feature the art work of these females at various exhibition and tradeshow around the US.
WovencraftsCo was born in order to expand the cooperative outreach to the rest of the world and assist in making the work accessible to international audiences as well as contributing to some aspects of design.
“If no action is taken today, these crafts will disappear and the world will lose precious cultural heritage”
Oumaima herself is a weaver addict and master of crafting beauty. She was raised by Moroccan parents in Morocco who made a living selling handwoven Moroccan rugs. They taught her how to weave and passed down ancient weaving technic and traditions.
After her immigration to the US back in 2015, Oumaima felt the need and responsibility of keeping the cooperative she contributed in alive, repair fraying tradition of Berber weaving and thus protect her own community that rely upon it.
Her experience growing up between the two cultures, she says, has inspired her signature style. With her background in design and weaving, she then founded a textile design studio and showroom in 2019 and has been working between Morocco and the the US since then.
Oumaima states “if no action is taken today, these crafts will disappear and the world will lose precious cultural heritage.” she adds that her program aim to “protect and sustain the ancient cultural heritage of the weaving Berber Community of Morocco” by “empowering women — socially and economically — through craft.”